
Keeping it simple, ghost followers are people with zero interaction, no likes, and no comments ghost followers dramatically lower your engagement rate. You can always mute over posters if you don’t want to block or unfollow them. The fewer accounts you interact with, the lower your engagement rate. People who post too often overcrowd your Instagram feed with their content, causing you to miss posts of people that you care about. Accounts you should consider unfollowing are: Over Posters

The opposite happens if you unfollow a mutual follower who is active and constantly likes your posts unfollowing them will probably result in being unfollowed, and consequently, your engagement rate will drop. Good or bad, Instagram is a numbers game by unfollowing the right accounts, you will improve your account’s ratio.

When it comes to unfollowing people, you should act wisely and know who to unfollow. For instance, if your Instagram likes and comments are decreasing, even though your followers are increasing, you should know that you will likely be dealing with fake, inactive, or ghost followers. Sometimes you need to unfollow users because they haven’t followed you back, unfollowed you, or you realize they are inactive followers or fake accounts.

Perhaps you find the content offensive or abusive, or the user simply posts too often. There are plenty of reasons to unfollow an Instagram account maybe the content they post is not consistent with you, or you are not interested in it. To speed up the process of unfollowing inactive followers, you can use an Instagram unfollow app meanwhile, you have to be very careful with people you want to unfollow You don’t want to lose your loyal and active followers. So, it is time to unfollow some people to benefit your account. Typically, if your page has a higher following number or a ratio below 1, it signals that your content is not qualified enough to be followed by at least the same people you have followed.Īlso, if there is a balance between your follower and the following number, but your audience’s engagement is still weak, it is not considered a strong account. And while you’re busy marketing your business on Instagram, you need to be aware of installing and setting up an Instagram unfollow app to ensure you’re following to follower ratio is not getting out of balance.

Perhaps it’s more reasonable to say that individuals AND businesses resort to Instagram marketing to achieve their goals better. Instagram is a super famous app, with numerous brands and businesses relying on it for marketing their products or services.
